Two Experts.
One Mission.

STRONGER BIAs.

We’re Chris and Patty—two long-time collaborators who’ve spent over 15 years working together to support businesses, elevate communities, and bring bold ideas to life.

Meet goBIA: your creative partners in all things BIA marketing

At goBIA, we specialize in marketing for Business Improvement Areas (BIAs), offering creative solutions that help your community shine. From strategic brand development and custom website design to targeted digital campaigns, we provide the tools and expertise your BIA needs to stand out and engage your audience.

Ready to elevate your BIA’s presence online and beyond? Let’s make it happen.

What We Do

Custom Solutions for BIAs

  • Brand Development & Visual Identity

  • Website Design & Refreshes

  • Social Media Campaigns

  • Digital Marketing Strategy

  • BIA Staff Support & Training

  • Stakeholder and Municipal Engagement

Whether you’re launching a rebrand, building engagement, or updating your digital presence, we’ll build a solution that fits your BIA's goals and budget.

Meet The Dynamic Duo

Creative thinkers, community builders, and longtime collaborators with over 40 years of combined experience in branding, marketing, and BIA leadership. We understand the unique challenges and opportunities that come with running a vibrant business community and bring a balance of strategy and creativity to every project we take on.

Chris (Chris Paul Rainbows)
With a background in branding, storytelling, and marketing strategy, Chris has spent over two decades helping organizations discover their truth and share it in unforgettable ways. As the founder of Unicorn Rebellion, Chris has worked with local businesses, national brands, and everything in between—always with creativity, authenticity, and heart.

Patty (All Things BIA)
BIAs are the heart of vibrant communities—but they’re complex to run. That’s where Patty comes in. With over 20 years as a BIA Executive Director, she’s lived the day-to-day challenges and knows how to move the needle. Now, through All Things BIA, she helps BIAs across Ontario build stronger municipal partnerships, find their voice, and create strategies that actually work.

Why We Work So Well Together

We bring different skills to the table—but the same values. We believe in practical solutions, bold ideas, and real relationships. Whether you’re trying to strengthen your BIA, build your brand, or bring new energy to your main street, we’re here to help.

We had been working on a rebrand for our BIA for quite some time. We had all the moving parts completed—logo, website, banners—but something was still missing. goBIA tied it all together with a stunning social media and print campaign that gave our brand a bold, colourful finish. It was exactly what I envisioned—professional, collaborative, and right on time.

Susie Braithwaite,
Executive Director, International Village BIA

Let’s Bring Your BIA to Life 

Your business community is full of energy, ideas, and potential. It deserves to be seen, celebrated, and supported.

Contact us today to find out how goBIA can help your BIA shine.